After more than 35 years working in sales and marketing with major Fortune 500 companies, I was frustrated and tired. I was looking for a deeper meaning and purpose for my life.


At the time, I'd also recently experienced several deaths, my mother, and friends who were close to my age. It's easy, as you age, to convince yourself that you're too old for major life changes, but I decided that I needed to take a risk to find a real purpose in my life.


For that reason, I resigned from my six-figure job and bought a sno-cone truck and that's where I found true joy, happiness, and true purpose for all my experience and training.

My Story

What I do